This looks very similar to the Australian swag bags I've used for canoe-camping: the Duluth Bedroll from Duluth Pack Company in the States, famous for making the classic Duluth packs used in open Canadian canoeing. At $220 it's not cheap but looks like an excellent, sturdy piece of gear that would do the job as well as any swag.

See their website While you're there take a look at some of the other specialised gear they sell, and also read the fascinating history pages, tracing the evolution of the Duluth pack and the Company.
[Update: the new Wild Canvas Australian Swags are now available to buy online from www.australianswags.co.uk – see latest post.
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Tags: Bedroll, Canada, Canoe Camping, Canoeing, Detail Product, Duluth Pack, Evolution, History Pages, Job, Product Detail, Sturdy Piece, Swag Bags
